Water Softeners Market Dynamics with Top Players, CAGR Value, Opportunities, Regional Growth and Forecast to 2027

Report Ocean publicize new report on the global water softener market report contains numerous information about factors, such as market restrains, drivers, and opportunities. In addition, the report provides an in-depth review of industry developments and trends in the market that are influencing the global water softener market growth. 

The global water softener market was valued at $2,051.30 million in 2017 and is projected to reach $3,570.40 million by 2025, growing at a CAGR of 7.1% from 2018 to 2025.

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Water is a vital raw material in numerous manufacturing industries such as pulp & paper, food & beverages, metal & mining, and power generation including others. These industries utilize water for production processes such as fabrication, processing, washing, diluting, and cooling. Water is also used for household and drinking purposes. When water contains a significant amount of calcium and magnesium, it is called hard water. Hard water is responsible for clogging pipes and to complicate soap and detergent dissolving in water. Water softening is a technique that removes the ions that cause the water to be hard, in most cases calcium and magnesium ions. Iron ions are also removed during the softening process.

Presently, rapid urbanization has increased the need for municipal water treatment to cater to the growing demand for drinking water and sanitation services. Increase in demand for water softeners in end-user industries and rise in investment in industrial sector are expected to boost the demand for water softeners in the global market. However, alternate water purifying technologies are restraining the growth of the global water softeners market. Substitute methods for water treatment, such as membrane processes and UV radiation, involves membrane processes, which include microfiltration, ultrafiltration, nanofiltration, and reverse osmosis. These methods can remove bacteria, viruses, and a wide range of chemical contaminants with negligible or least chemical usage on a small scale. There is an increase in the adoption of alternate methods to reduce the usage of chemicals and thus filter the water for consumption. This boosts the growth of the water softeners market However, the market is yet to explore its full potential. Nevertheless, growth in opportunities for key players to expand and introduce innovation in the water softener market for the emerging economies such as India and Japan is anticipated to provide lucrative growth opportunities for the growth of the global water softeners market.

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Based on type, the global water softeners market is segmented into salt-based water softeners and salt-free water softeners. The increase in use of salt-based water softeners in residential application drives the growth of the salt-based water softener market. Based on end use, the market is divided into residential, industrial, and municipal. The rise in requirement of clean and safe drinking water in residential areas also boosts the growth of the water softeners market. Geographically, the market is bifurcated into North America, Europe, Asia-Pacific, and LAMEA.

To stay competitive in the global water softener market, key players have adopted strategies such as agreement, acquisition, collaboration, partnership, expansion, and product & technology launch to gain competitive advantage in this market. The key players profiled in this report include Culligan International Company, Kinetico UK Ltd, NuvoH2O, LLC, US Water System, Inc., and Ecowater System, LLC. The other key players include Ion Exchange (India) Limited, Hague Quality Water, Harvey Water Softener, Pelican Water System, and Canature Environment Products Co., Ltd. In an instance, Ion Exchange (India) Limited launches high purity water generation product for the pharma industry. This product launch has strengthened its water treatment product portfolio.

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Key Benefits for water softener market

Porter’s five forces analysis helps analyze the potential of buyers and suppliers and the competitive scenario of the industry for strategy building.
This report outlines the current trends and future scenario of the water softeners market from 2018 to 2025 to understand the prevailing opportunities and potential investment pockets.
Major countries in each region are mapped according to their individual revenue contribution to the global/regional market.
The key drivers, restraints, and opportunities and their detailed impact analysis are elucidated in the study.
The profiles of the key players along with their key strategic developments are enlisted in the report.

COVID-19 Impact

The COVID-19 pandemic in 2019 engulfed the world. It caused a worldwide halt. The entire global economy was affected. In addition, many people have also lost their lives. Around 252,297,094 cases and 5,091,465 deaths have been reported worldwide so far for COVID-19. The pandemic spread to almost every country in the world. In most industries, the pandemic resulted in some form of loss. As a result of the pandemic, the global water softener market also experienced a slowdown. Statista estimates that the chemical industry’s total worldwide revenue stood at approximately US$ 3.94 trillion in 2019. In 2014, the chemical industry generated revenues of US$ 5.4 trillion at a record high.

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The degree of competition among prominent global companies has been developed by analyzing several leading chemical  market, including market competition, market share, the most recent advancements in the industry, innovative product launches, partnerships, mergers, and acquisitions by leading companies. 

water softener Key Market Segments:

By Type


By End-use


By Region

North America
Rest of Europe
South Korea
Rest of Asia-Pacific
South Africa
Saudi Arabia
Rest of LAMEA

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Key questions answered in the global water softener market report are:

How does a global company acquire markets?

What are its core strategies and policies?

What factors will influence the chemical market over the forecast period?

What are the factors driving and restraining the market for chemicals?

What are the leading competitors in the global market?

Which region is growing at a higher pace in the global market?’

This report covers aspects of the regional analysis market.

The report includes data about North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.

This report analyzes current and future market trends by region, providing information on product usage and consumption.

Reports on the market include the growth rate of every region, based on their countries over the forecast period.

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What factors are taken into consideration when assessing the key market players?

The report analyzes companies across the globe in detail.

The report provides an overview of major vendors in the market, including key players.

Reports include information about each manufacturer, such as profiles, revenue, product pricing, and other pertinent information about the manufactured products.

This report includes a comparison of market competitors and a discussion of the standpoints of the major players.

Market reports provide information regarding recent developments, mergers, and acquisitions involving key players.

What are the key findings of the report?

This report provides comprehensive information on factors expected to influence the market growth and market share in the future.

The report offers the current state of the market and future prospects for various geographical regions.

This report provides both qualitative and quantitative information about the competitive landscape of the market.

Combined with Porter’s Five Forces analysis, it serves as SWOT analysis and competitive landscape analysis.

It provides an in-depth analysis of the market, highlighting its growth rates and opportunities for growth.

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