The Popularity of Ready to Eat Functional Food Is Driving the Market for Fortified Bakery Products

Market Overview

The global fortified bakery products market is anticipated to be driven by the increasing awareness of nutrients such as proteins, fat, and carbohydrate. Additionally, the advancement in product development coupled with the technological advancements is considered to be one of the significant reasons for the increasing growth of fortified bakery products market during the forecast period. High focus on research & development and advancements in technology has led to innovations in fortified bakery products, which are found to be attracting the consumers globally. Also, the retail and foodservice industries are seeing innovations in fortified bakery products as a major opportunity for expanding their product range. Additionally, inclination of consumers towards trying new fortified bakery products, which is directly fueling up the growth of global fortified bakery products market.

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Major Key Players Analysis

With the entry of industry players in the fortified bakery segment, a trend of solid, volume-driven growth has been observed in the market with the development of different varieties of product types. With companies aiming to capture a considerable share of the market segment as early as possible, they are competing and experimenting with various advantage points. The key players are highly focused on product innovations, and new product launches which are healthy for the consumers.

The key players profiled in Fortified Bakery Products Market report are Britannia Industries Ltd. (India),  Puratos (Europe), Lewis Brothers (U.S.), Grupo Bimbo (Mexico), Nestle (Europe), Sara Lee Bakery Group (U.S.), and Flowers Foods (U.S.) among many others.

Market Segments

Global Fortified Bakery Products Market has been divided into type, form, claim, nutrients, distribution channel and region.

On the Basis of Type: Bread & Rolls Doughnuts & Muffins, Cake & Cheesecake, Biscuits & Cookies, Cupcakes & Brownies, Pancakes & Waffles, Pies & Tarts, Sandwiches & Wraps, and Others.

On the Basis of Form: Fresh and Frozen

On the Basis of Claim: Sugar-free, Gluten-free, Low-calories and others

On the Basis of Nutrients: Vitamins, Minerals and others

Regional Analysis

The Global Fortified Bakery Products Market is segmented into Asia Pacific, North America, Europe and rest of the world (ROW). North America is dominating the global market followed by Europe. New product innovations by the key players are driving the North American market in which the U.S. is the major contributor. Inclination towards functional food among the European population is a major factor contributing for the growth of European market.

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