Ovulation Test Market to Set Phenomenal Growth from 2017 to 2023

The market is expected grow with the same trends during the forecast period. The major drivers will be technological advancement for reliable and accurate results from ovulation test kits has spurred the growth of the market.  According to the Centers for Disease Control, one in eight women has trouble conceiving or sustaining a pregnancy, due to age, health issues or other factors.

The global ovulation test market is growing with a steady pace. The global ovulation test market is expected to grow at a CAGR of ~4.5% during the forecast period 2017-2023.

According to a recent study report published by the Market Research Future, The global ovulation test market is booming and expected to gain prominence over the forecast period growing rapidly due to rising technology-driven ovulation monitors. The market is forecasted to demonstrate spectacular growth by 2023, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period (2017 – 2023).

Spiraling rise in cases of infertility and complications in conception arising out of late marriages and lifestyle disorders have led women across the globe to resort to ovulation tests for planning pregnancies. Ovulation tests are highly accurate, reliable, and can be conveniently used at home.

Regional Analysis

Region-wise, the ovulation test market has been segmented into the Americas, the Middle East & Africa (MEA), Europe, and Asia Pacific (APAC).

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The Americas account for the largest share of the global ovulation test market. High adoption rate among women and a high level of awareness regarding family planning can be credited for the growth of the market. The easy availability of ovulation tests is also driving the market significantly. The Americas ovulation test market is likely to reach USD 900 Mn at a CAGR of 2.20% by the end of 2023.

Europe follows Americas lead and is expected to expand at a CAGR of 1.24% over the forecast period. Growing usage of ovulation tests for contraception is expected to push the growth of the European market.

The APAC ovulation test market is anticipated to expand at the fastest rate over the forecast period. Spreading awareness regarding birth control, pregnancy planning, and contraception in the region, purveyed by awareness campaigns launched by the governments in the region to curb burgeoning population growth in the region is fueling the growth of the market.


The global ovulation test market has been segmented based on the type and end-user.

By type, the ovulation test market has been segmented into urine-based tests, saliva-based test, and others. The urine-based test segment accounts for an advantageous share of the global market due to its extensive usage by women.

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By end-user, the ovulation test market has been segmented into hospitals, clinics, diagnostic centers, fertility centers, home care, and others. The home-care segment is anticipated to exhibit exponential growth over the forecast period.

Competitive Landscape

Swiss Precision Diagnostics GmbH (Switzerland), Church & Dwight Co. Inc. (U.S.), Prestige Brands Holdings Inc. (U.S.), Fairhaven Health LLC (U.S.), and HiLin Life Products Inc. (U.S.) are the key players in the global ovulation test market. Piramal Healthcare (India), Fertility Focus Limited (U.K.), NecLife (India), Accuquik (California), and Geratherm Medical AG (Germany) are other prominent players in the market.

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