North America Moringa Products Market is estimated to register a CAGR of 10.0% During Forecast Period 2020 to 2026

Market Highlights

The North America Moringa Products Market is Projected to Be Valued at USD 2,263.6 Million by 2026, Expanding at a CAGR of 10.0% During the Forecast Period. The moringa tree is widely known for its nutritional and medicinal benefits, which is gradually driving the demand for moringa products in various industries such as food and beverage, nutraceuticals, pharmaceuticals, and personal care. The increasing use of moringa products is influencing the number of moringa growers in the regional market. Moreover, the demand for organic certified moringa products is rising, especially in North America, which has opened avenues for growth. However, the limited consumer awareness of moringa products acts as a challenge for the market players.

Moringa is promoted as an herbal supplement based on its health benefit claims. However, limited consumer awareness poses a challenge for manufacturers of moringa products. Even in Asia-Pacific, where production is the highest and moringa is known for its traditional use in food and medicine, awareness of the availability of moringa products in the form of dietary supplements and personal care products is limited among consumers. Thus, limited consumer awareness is expected to create a challenge for the players in the North America moringa products market during the forecast period. In the US, the awareness of moringa-based products is gradually increasing with initiatives by the key players in the regional market. Government initiatives and strong promotional campaigns by key market players will help overcome this challenge in the coming years.

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Key Players

Market Research Future recognizes Moringa Pura Vida (Mexico), Kuli Kuli, Inc. (US), Only Natural Inc. (US), Green Virgin Products LLC (US), Kiva (US), Sunfood (US), ADUNA Ltd (UK), Ancient Greenfields Pvt Ltd (India), Bio Nutrition Inc. (US), and Nutramarks, Inc. (US) as the Key Players operating in the North America Moringa Products Market.

Segmental Analysis

The North America Moringa Products Market has been segmented based on Type, End-Use, and Country.

By type, the North America moringa products market has been divided into leaves & leaf powder, oil, seeds, and others. In 2019, the leaves & leaf powder segment dominated the market. Moringa leaves are consumed as tea, powder, or extract. They are high in vitamins and nutrients such as protein, vitamin B6, vitamin C, riboflavin, and iron and contain essential amino acids. According to the US National Nutrient Database for Standard Reference, one cup of chopped moringa leaves contains 2 gm protein and 9% RDA of vitamin A. In North America, the dried leaves are sold as dietary supplements in powdered or capsule form. Moringa leaves are considered rich in vitamins and minerals compared to the pods; thus, the demand for moringa leaves and leaf powder is growing significantly, especially in North America. However, the oil segment is expected to register the highest CAGR as it is widely used in the food and personal care industry. The oil is of great value in skincare products and is used for protection against pollution and sun damage. Cold-pressed moringa oil is rich in antioxidants. It is used as a moisturizer and in oil blends in aromatherapy. The anti-aging properties of moringa oil have contributed significantly to the high demand.

On the basis of end-users, the market is categorized into functional food & beverages, nutraceuticals, pharmaceuticals, personal care, and others. The nutraceuticals segment garnered the largest revenue share of the North America moringa products market in 2019. Moringa nutraceutical products are available in various types such as leaves and leaf powder, capsules and tablets, and seeds. These products are consumed as dietary supplements due to their high protein, vitamin, mineral, essential amino acid, and antioxidant content. The demand for nutraceutical products is increasing due to a focus on preventive healthcare. However, the functional food & beverage segment is expected to witness the highest growth rate during the forecast period 2020-2026 due to a rising focus on health, increasing consumption of functional foods & beverages, and growing awareness regarding the health benefits of moringa products. Moringa products are rich in nutritional content such as vitamins, minerals, and antioxidants, leading to high demand in functional foods & beverages, including energy bars, smoothies, and teas.

Country Analysis

Country-wise, the North America moringa products market has been categorized into the US, Canada, and Mexico. As per MRFR analysis, the US-dominated the market, accounting for the largest share in 2019. Mexico is projected to register the highest CAGR of 10.2% during the forecast period.

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