The European toothpaste market is anticipated to grow with a considerable CAGR of 5.6% during the forecast period (2020-2026). The toothpaste market is experiencing considerable growth in Europe majorly owing to the rising investment by consumers towards their day as well as night routine of oral care and hygiene. The growing interest of consumers towards maintaining clean and healthy teeth with the use of natural and sustainable products is also aiding the growth of the toothpaste market. For instance, Unilever offers Zendium toothpaste across Europe that uses natural enzymes and proteins to boost the good bacteria in the mouth, working as a prebiotic.
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Moreover, the interest in beauty and personal care is significantly high in the region which is driving the sales of premium products in the toothpaste market such as whitening toothpaste. Additionally, various companies are also tapping into the whitening segment of the toothpaste market by launching new with enhanced functionality products. For instance, in March 2020, Colgate-Palmolive Co. launched its latest innovation in teeth whitening called Colgate Optic White Renewal toothpaste. The toothpaste contains 3.0% hydrogen peroxide, which is the highest amount of the professionally recommended whitening ingredient available in toothpaste.
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Key questions addressed by the report
- What is the market growth rate?
- Which segment dominates the market in the base year?
- Which segment will project the fastest growth in the market?
- How COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
European Toothpaste Market Report Segment
By Distribution Channel
- Online Channel
- Offline Channel
European Toothpaste Market Report Segment by Country
- Rest of Europe
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