Display Ads to Drive Global Magic Wall Interactive Surfaces Market Demand

Magic wall interactive surfaces are high-resolution displays that can be used for showing projections and other multimedia content. They are operated via motion gestures and capable of audio feedback and dynamic images. The global magic wall interactive surfaces market report by Market Research Future (MRFR) contains a comprehensive picture of the industry with drivers, bulwarks, and novel trends for the period of 2018 to 2023 (forecast period). The COVID-19 pandemic and its impact on the industry are included in the report.

Market Scope

The global magic wall interactive surfaces market is estimated to expand at a positive growth rate over the forecast period. Rise of smart technology in gaming devices, adoption of gesture-tracking software, and demand for smart devices can propel the market demand in the coming years. The inclination towards large projection surface and rise of home theaters can be lucrative for the market. Demand for smart whiteboards, touch screen tablets, and interactive boards can drive the growth of the global magic wall interactive surfaces market.

Need for attracting displays for showcasing Ads and attracting clients towards new technologies can be beneficial to the market. Rise of out-of-home advertising and new avenues of digital marketing driven by social media influence will drive its adoption of magic wall surfaces. Constant traffic and better visibility are its prime advantages. Personalized content and satiation of demands with higher efficiency and effectiveness can be used in understanding customer behavior with the assistance of mobile analytics.

The COVID-19 pandemic has negatively impacted the market with lockdowns imposed by countries. This had caused a slowdown of raw materials and affected the production line of major manufacturers. The reopening of countries and measures such as hand sanitizers can bode well for the market and mark its resurgence during the forecast period.

However, exorbitant installation charges and lack of technical expertise can challenge the market growth.

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Segmentation

By components, the market is segmented into hardware and software. Hardware segment is further segmented into camera, display, processing unit, emitting devices, and others.

By application, the market is segmented into architecture, home entertainment, advertising, education, corporate, digital signage, healthcare, and others. The architecture segment is further segmented into event design and interior design. Advertising and digital signage segments are expected to garner huge revenues for the market. Magic wall interactive surfaces can be used for displaying large Ads and be used in measuring footfall of audiences.

By end-user, the market is segmented into analytics, entertainment, healthcare, and others.

Regional Analysis

The geographical analysis of global magic wall interactive surfaces market is studied for North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW). North America is expected to hold the largest market size owing to large entertainment industry, the presence of prominent players, and rapid adoption of advanced technology in the region. Research conducted by Carnegie Mellon University has outlined the potential of walls being used as interactive surfaces. The capacitive mode can be used as buttons for controlling the ambience of the room and replace switches in the coming years.

Europe holds second position in magic wall interactive surfaces market owing to the adoption of advanced technology by various industry verticals. Whereas, the market for magic wall interactive surfaces in the Middle East and Africa region contributes a considerably small market share as compared to other regions.

Competitive Landscape

Ubi Interactive, Vertigo, Touch Magix, WSI, Microsoft, Sony, and Reactrix are key players of the global magic wall interactive surfaces market.

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