Global Direct to Consumer Testing Market valued at USD 1.2 Billion in 2019 which is expected to grow at around 13% CAGR during 2020 to 2027.
Direct to consumer testing is manufactured by companies and directly provided to consumer without involvement of healthcare third party provider. Direct to consumer testing kits are affordable than genetic testing kits obtained through a healthcare provider. Direct to consumer testing market is expected to show significant growth during this forecast period due to rise in burden of various diseases like cancer and cardiovascular system diseases. In addition to that, increase in demand for ancestry DNA testing is expected to show growth of global direct to consumer testing market during this forecast period. Furthermore, increase in innovative launch in product development and rise in portfolio by various key competitors will have positive impact on global direct to consumer testing market.
Increase in awareness about genetic testing among consumer is the key driving factor which is expected to boost the global direct to consumer market growth. Furthermore, rise in prevalence of genetic diseases such as cancer, cystic fibrosis is expected to propel the global direct to consumer testing market growth.
North America is expected to have significant growth in global direct to consumer testing market due to increase in prevalence of genetic diseases treatments and preventions. Europe has the second largest market share due to approval activities of test kits is expected to boost the global direct to consumer testing market. Also, Asia pacific will have the significant growth in global direct to consumer testing market over the forecast period.
However, lack of awareness regarding genetic testing in undeveloped countries is major restraining factor which is expected to hamper the global direct to consumer testing market. Furthermore, Also, insecurities about genetic privacy will affect the global direct to consumer testing market growth.
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The key operating players in the Direct-to-Consumer Testing market are also discussed in the report to provide readers with a comprehensive overview of the competitive landscape in the overall market. The major strategies used by these companies in the Direct-to-Consumer Testing market are studied in the report to offer readers with an idea of what works & what doesn’t, in the Direct-to-Consumer Testing market. Individual players are examined in detail in the report to elaborate on their regional presence as well as product catalogue, providing a clear picture of each major player operating in the Direct-to-Consumer Testing market.
Market Key Players
Various key players are discussed in this report such as Shuwen Health Sciences, Canadian DNA Services, DNA Services of America, DNA Diagnostics Center, Sure Genomics, Walk-in-Lab, Alpha Biolaboratories, MapMyGenome, Positive Bioscience, Kailos Genetics, Gene by Gene, Genomics Express, DirectLabs, DNA4Life, and 23andMe.
By Test Type
- Carrier Screening Tests
- Genetic Health Risk (GHR) Tests
- Pharmacogenetics Tests
- Cancer Predisposition Tests
- Low Risk General Wellness Tests
- Ancestry Tests
- Paternity Testing
- Cancer Susceptibility Tests
By Technology Type
- SNP-chip genotyping
- Whole genome sequencing
- Next-generation sequencing
- Sanger Sequencing
By Sample Type
- Saliva sample
- Blood sample
- Cancer Diagnosis
- Cardiovascular Disease Diagnosis
- Genetic Disease Diagnosis
- North America
- Latin America
- Asia Pacific
- Middle East & Africa
The assessment and forecast of the Direct to Consumer Testing Market have been studied on a global and regional basis. Based on the region, the Direct to Consumer Testing Market has been studied in the Asia Pacific (APAC), Europe, North America, Latin America (LATAM), and the Middle East and Africa (MEA).
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