Asia Pacific Smartwatch Market CAGR of 69.8% 2021, Size Estimation, Industry Demand, Growth Strategies, Latest Trend Analysis, Impact of Covid-19, Top Players, Revenue Expectation, Forthcoming Development Status and Forecast to 2027

Asia-Pacific Smartwatch Market is expected to garner $28,596 million by 2022, registering a CAGR of 69.8% during the forecast period 2016-2022. Smartwatches are wearable computing devices, which perform all generic wristwatch operations along with numerous smartphone functions or features. They are equipped with technological innovations capable of displaying digital media. Furthermore, a smartwatch facilitates operations such as notifications, navigation, application synchronization, and Bluetooth connectivity to place calls or send/receive messages using Internet access.

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Technological advancements, entry of large players, growth in the use of utility watches, and demand for high-end devices drive the market for smartwatches in Asia-Pacific region. However, the Asia-Pacific smartwatch market growth is hampered by design roadblock, higher need for standardization, and high cost of manufacturing. Nonetheless, the impact of these factors is estimated to be minimal due to the introduction of new technologies.

This technology has witnessed increased adoption in the current business scenario, particularly in the developing countries, as innovative techniques are adopted by the companies to provide customers with advanced and innovated product offerings.

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Extension smartwatches are largely adopted in Asia-Pacific region. Among the operating systems, Android based smartwatches exhibited the highest revenue, owing to the increase in adoption of Android-powered smartphones in the current scenario. However, Windows OS is expected to show the fastest growth rate in this market.

China exhibits the highest adoption of smartwatches; however, Australia is expected to grow at a faster pace, predicting a lucrative market growth for this technology during the forecast period.

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The report incorporates various growth prospects and restraints of Asia-Pacific smartwatch market. Porter’s Five Forces analysis for the market is explained, which comprises the impact of suppliers, competitors, new entrants, substitutes, and buyers and depicts the value chain analysis for the market.

Key market players such as Apple Inc., Google Inc., Garmin Ltd., Fitbit, Inc., Motorola Mobility LLC., Sony Corporation, Samsung, Huawei Technologies Co., Ltd., Pebble, and Nike, Inc.

TAG Heuer, Intel Corporation, New Balance Athletic Shoe, Inc., LG Electronics, Neptune, COGITO, Titan Company Limited, Michael Kors, Nixon Inc., Polar Electro, BLOCKS Wearables Ltd, Vector, Microsoft Corporation, Tencent Inc., Alibaba Group Holding Limited, iShuashua, Fossil Group Inc., Casio Computer Co., Ltd., Citizen Holdings Co., Ltd., Dot Incorporation, and Medifast Inc.

are highlighted with information on business overview, financials, product portfolios, investments, and recent strategies & developments. Companies have currently developed smartwatches for athletic purposes by upgrading their products, thus enhancing their market share. These watches provide features such as heart rate monitors, sensors, and others.

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The Asia-Pacific smartwatch market is segmented based on product type, operating system, and country. Product type segment includes extension, standalone, and classic smartwatches. In the year 2015, extension smartwatches generated the highest revenue worldwide. However, the classic smartwatch sub-segment is anticipated to exhibit the highest growth from 2016 to 2022.

The operating systems segment comprises Android, iOS, Windows, and other operating systems. Android dominated the market, in terms of revenue, in 2015, and is projected to continue its dominance during the forecast period, whereas Windows OS is expected to grow at the highest growth rate.

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The countries considered in the report are China, Japan, India, South Korea, Australia, and rest of Asia-Pacific. China is expected to dominate the market, whereas Australia is projected to grow at a highest CAGR.

Top factors impacting the Asia-Pacific smartwatch market

Entry of large players

Widespread adoption of smartwatches has led to increased number of players to penetrate in the market. Well-established manufacturers invest in R&D and product advancements, offering latest technology and economies of scale that benefit the users as well. This enables small market players to provide similar specifications, providing an impetus to their products. Samsung, Apple, Microsoft, Google, and others provide more featured products to the customers and help the market to gain visibility. These companies possess a wide customer base, which increases the competition.

Advancement in technology

Smartwatch manufacturing companies invest considerably in R&D to devise optimum solutions to gain a higher market share. The smartwatch industry witnesses continuous growth gradually with enhanced feature range, such as notification alerts, internet connectivity, and others. Growth in technological features and advancements is expected to drive the smartwatch market during the forecast period.

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High cost of manufacturing

The manufacturing cost of smartwatches is high and the components integrated in these watches are expensive. In addition, the marketing and promotional activities of smartwatches incur high cost, which increases the overall cost of the product. Companies are heavily funding R&D activities to add more features and make the products competitive. However, the overall impact of this factor is expected to reduce during the forecast period.


The report analyzes various smartwatches that are currently prevalent in the Asia-Pacific smartwatch market and the factors that drive its growth.
The overall market potential is determined to understand the profitable trends to gain a stronger market coverage.
The report presents information regarding key drivers, restraints, and opportunities with a detailed impact analysis.
Asia-Pacific smartwatch market analysis includes market estimates from 2014 through 2022 including market size based on product type, operating system, and country.
Current and future trends adopted by key market players are highlighted to determine overall competitiveness and imminent investment pockets of the market.

According to Statista, as of 2021 data, the United States held over ~36% of the global market share for information and communication technology (ICT). With a market share of 16%, the EU ranked second, followed by 12%, China ranked third. In addition, according to forecasts, the ICT market will reach more than US$ 6 trillion in 2021 and almost US$ 7 trillion by 2023. In today’s society, continuous growth is another reminder of how ubiquitous and crucial technology has become. Over the next few years, traditional tech spending will be driven mainly by big data and analytics, mobile, social, and cloud computing.

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This report analyzes the global primary production, consumption, and fastest-growing countries in the Information and Communications Technology(ICT) market. Also included in the report are prominent and prominent players in the global Information and Communications Technology Market (ICT).


The market is segmented based on product type, operating system, and country.


Extension Smartwatch
Classic Smartwatch
Standalone Smartwatch




South Korea
Rest of Asia-Pacific

What is the goal of the report?

The market report presents the estimated size of the ICT market at the end of the forecast period. The report also examines historical and current market sizes.

During the forecast period, the report analyzes the growth rate, market size, and market valuation.

The report presents current trends in the industry and the future potential of the North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa markets.

The report offers a comprehensive view of the market based on geographic scope, market segmentation, and key player financial performance.

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This market report shows the projected market size for the Multi-Cloud Management Market at the end of the forecast period. The report also examines the historical and current market sizes.

On the basis of various indicators, the charts present the year-over-year growth (%) and compound annual growth rate (CAGR) for the given forecast period.

The report includes an overview of the market, its geographical scope, its segmentation, and the financial performance of key players.

The report examines the current state of the industry and the potential growth opportunities in North America, Asia Pacific, Europe, Latin America, and the Middle East, and Africa.

The research report includes various factors contributing to the market’s growth.

The report analyzes the growth rate, market size, and market valuation for the forecast period.

This report covers aspects of the regional analysis market.

The report includes data about North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.

This report analyzes current and future market trends by region, providing information on product usage and consumption.

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The report offers the current state of the market and future prospects for various geographical regions.

This report provides both qualitative and quantitative information about the competitive landscape of the market.

Combined with Porter’s Five Forces analysis, it serves as SWOT analysis and competitive landscape analysis.

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