Small and medium sized businesses in particular have been hit hard by the pandemic. And in their efforts to stay afloat and maybe even pivot, the need for affordable, flexible marketing and graphic design services has increased. Especially as these core business functions can consume a lot of time, energy and financial resources to manage.
Subscription based graphic design services like Kimp, offering everything from print, to digital creatives, custom illustrations and video design, have become an increasingly popular alternative. Advertised as offering “unlimited graphic design”, Kimp does away with some of the limits of conventional design services (e.g. limits on the number of concepts or revisions delivered, the need to onboard new designers for each project).
Instead, Kimp’s productized service business model offers graphic design through a month-to-month subscription for a flat monthly fee. So, clients pay a flat rate to work with a
dedicated design team and can submit unlimited requests for new designs and revisions. In turn they receive 2-3 designs per business day, on average, for requests like social media posts and web banners. More complex projects are completed on timelines based on their specifications.
With many businesses trying to revamp their offerings, they’re in need of design services for logos, display ads, product packaging, website creatives (hero images and banners), as well as physical signage for brick and mortar shops. In these unprecedented times, rebranding campaigns that may have occurred a few years apart are now taking place over a matter of weeks or months out of necessity.
Unlimited graphic design services like Kimp are effective to meet these demands as they offer businesses flexibility. With no set term or contract to commit to, businesses can boost their marketing efforts without having to go through the process of hiring a team member that they just don’t have the financial means to support at this time.
The ability to scale up marketing rapidly, is particularly significant with the holidays and major retail events bearing down on us (Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, Boxing Day and New Year). It’s a crucial time of year, regardless of the particular industry or niche.
With a lot riding on sales this year, businesses are wary about trying out new services. Expensive trial and error are just not an option, and so free trials can come in handy here. Kimp is one of the few unlimited graphic design services to offer a free trial, allowing businesses to request 3 designs, to assess whether the service is the right fit.
Founded in 2019, in Markham, Ontario, Canada, Kimp serves clients across the world. Some of the more well-known brands they’ve worked with include Decathlon, York University and Universal Music. By and large, the biggest segment of their clients includes startups, non-profit organizations, SMBs, marketers, and entrepreneurs. And this is why they have a vested interest in making sure that they can weather whatever the pandemic brings their way.