Period Panties Market 2022 | Present Scenario and Growth Prospects 2030

 Future Market Insights (FMI) forecasts in the latest study that the global period underwear market will grow at a 15.8% CAGR between 2020 and 2030  . By the end of 2021, the market value is expected to reach $180 million. As the awareness   of feminine hygiene increases, the demand for eco-friendly sanitary napkins increases, which is expected to provide a favorable opportunity for market expansion.

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More and more women are becoming conscious of the prevalence of diseases associated with unhygienic menstrual management practices and are choosing safer ways to maintain proper menstrual hygiene. According to the National Center for Biotechnology Information (NCBI), women who use reusable absorbent pads are more likely to be diagnosed with at least one urogenital infection than women who use disposable pads. There is a surge in demand for disposable sanitary panties to maintain hygiene and provide comfort.

The COVID-19 pandemic has had a serious impact on market sales, especially earlier this year. However, the market appears to be steadily recovering as the demand for safer and more hygienic methods of menstruation management increases. In the study, FMI reports growth at a slowing pace in 2020. However, from 2021, the market is expected to regain momentum.

FMI provides in-depth analysis of market trends, potential, growth and restraints.

Some of the highlights of the report are highlighted below.

Brief style period panties are increasingly preferred Disposable menstrual briefs will emerge as a high-demand product in the next few years. Sales of medium-sized panties will remain fairly high. While the peak sales of period panties are expected to occur through offline sales channels, growth in online channels is expected to occur at a higher rate. North America is expected to remain the dominant market for period panties, while East Asia and South Asia are expected to report higher growth rates

The demand for hygienic menstrual management has significantly increased the demand for menstrual briefs over the past decade. Rising concerns about maintaining adequate feminine hygiene are expected to further propel the growth of the market in the coming years. FMI analysts say they expect sanitary panties sales to rise as the number of consumers willing to spend for better comfort increases.

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Analysis of the impact of COVID-19

In the first half of this year, the global sanitary napkin market was hit hard by the aftermath of the novel coronavirus infection (COVID-19). A shift in focus on urgent needs resulted in a sudden lockdown after a drop in demand, slowing the market’s growth.

While the market is overcoming restrictions such as the financial crisis and shortage of raw materials, the demand for panties is increasing again to further expand the market. According to the FMI, the market is expected to get back on track by the end of next year, paving the way for major market players to excel.

Who is the winner?

The global sanitary napkin market is a highly competitive environment. To survive the fierce competition, key market players are focusing on launching better quality products.

For example,

Knixwear launched new absorbent, machine washable and comfortable leak-proof period briefs in 2020, such as Leakproof Boyshort, Leakprooof High Rise, Leakproof bikini and more. Modibodi has launched a new wide range of sanitary napkin briefs for 2020, such as Seamfree Full Brief Heavy-Overnight Absorbency, High-Waist bikini Heavy-Overnight Absorbency and more. They focus on providing high-quality products for women of all body types that target a wider range. consumer’s

A more valuable insight into the Sanitary Napkin Panties Market

In the latest report from Future Market Insights, we provide an unbiased analysis of the global sanitary napkins market providing historical data for the period 2015-2019 as well as forecast statistics for the period 2020-2030. To understand the global market potential, growth and scope, the market is divided into product type (reusable, disposable), style (boy short, bikini, briefs, hipster, etc.), sales channels (online (e-commerce owned portals, company owned portals, etc.) ), offline (exclusive stores, multi-brand stores)) and spans 6 major regions (North America, Latin America, Europe, East Asia, South Asia, Oceania, MEA).

 What are the factors driving the French period panties market?

France is another key country for sanitary panties manufacturers in Europe and is expected to retain its position due to the growing demand for sanitary menstrual care. A well-developed personal care and sanitation sector is expected to support the growth of France over the next few years.

main sector 

product type

reusable disposable


boy short bikini short dandy Etc


small middle large in size

sales channel

online e-commerce owned portal Company Owned Portal offline exclusive store multi brand store


North America Latin America Europe South Asia East Asia Middle East and Africa Oceania

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Key questions answered in the report

What is the growth rate of the period underwear market?

Which sales channels are more preferred by menstrual panties producers?