Automotive dealerships obviously want their website to drive virtual traffic and leads. Dealership SEO can be a major part of that goal. It can mean the first-page ranking if it’s done right. Of course, you must understand SEO in order to implement it correctly for all your departments at the dealership. You can be the best automotive dealership in your market but if nobody knows about you what’s the point.
Search engine marketing is one of the pieces of your marketing puzzle that you can work to optimize to help build visibility and help support your search engine marketing means the act of improving your overall visibility for the dealership.
A great way to get people interested in your dealership is by building specific content. You can write about all sorts of things relevant to your dealership – the manufacturer news, local market information, new promotions, upcoming new models, etc. You will want to make sure you keep your content up to date and to post new entries on a regular basis to keep people coming back.
When trying to boost the dealership search engine optimization of your site, you need to be patient. Nothing will happen or change in one day or week to dramatically increases your traffic. You will have to invest a number of months into the process before you start to see big results. Like the promotion of any manufacturer or model, time needs to be taken to build brand awareness.
Recognizing that search engine optimization is not a one-time event is key in the process. In order to grow your leads generated and prosper, you will need to constantly monitor and work on your search engine optimization. Search engine algorithms change frequently, new dealers will establish websites, the competition will increase, and a variety of other factors will impact you and your dealership. Stay on top of your search engine optimization and you are sure to succeed in growing site traffic, leads, and ultimately sales for the dealership.
A website with many links leading to it from other web sites will receive a big boost to its position on the results page. Search engines give great weight to exterior links that mention search terms when evaluating the relevance of a particular dealership. Cultivating these links is always an effective search engine optimization strategy. There are lots of ways to increase links – including directories, press releases, and sharing relevant content with publishers.
Since your dealership has physical brick-and-mortar locations, be sure to include the name of the dealership in links and titles about those locations. This will help increase the likelihood of being found when somebody performs a location-specific search. You are much more likely to be the best local dealership in your city, town or state than globally, and so you rank higher in local searches.
In order to get your website looked at more on a local, create a section on your dealership site that links to other companies (not other dealers obviously), focusing on ones that are located in your area. This is because all search engines prioritize sites that are linking to other sites. By doing this, you are helping yourself and the other companies in your market on the page.
To ensure traffic to your dealership website, design it for humans, not bots or web crawlers. In the obsession to rank high in search results, sometimes we forget to design for humans. It does not matter how high your ranking is on any search engine if you do not get human traffic. It is humans that generate leads and ultimately sales for the dealership.
Now that you have a better idea of what to do when it comes to dealership search engine optimization, you have an idea of what strategies you want to implement towards your success. Apply some that you learned about search engine optimization and success should follow before you know it with increased sales for the dealership.