SEO is the king of online marketing right now. It doesn’t matter if you want to promote your offline business on an online mode or you want to promote your website, pages, or youtube channel; until or unless you have knowledge about organic searches and ranking, you will not be able to get profit from it.
Now, here comes the word SEO “Search Engine Optimization,” which means that you have optimized your content in such a way that it becomes appealing and valuable for various search engines, and they recommend you.
Not every second person can do SEO correctly. Hence companies have to hire SEO experts like Kolesnikov Ihor. He is working as Head of SEO for SE ranking. Here, we are going to have a glance at his work and responsibilities. Also, we will look at how he inspires thousands of SEO professionals with his guidance and work techniques.
How Kolesnikov Ihor Works?
As an SEO manager, he has to look after various things done by his team. Some of the duties and responsibilities are:
- Kolesnikov Ihor has to verify and control all the work related to software development by his team.
- Target implementation is the second most important thing that an SEO manager has to set for completing the projects on time.
- SEO-experiments: It helps in getting new results and techniques through various experiments by inserting the keywords and links in different ways.
- He needs to go hand-in-hand with other departments to help the organization grow on online platforms completely.
- Researching about recent trends and market followed by analyzing and monitoring the results is an essential task which has to be followed on a daily basis to achieve the target.
Journey of Kolesnikov Ihor:
Kolesnikov Ihor started his journey in 2009 as a web marketing manager at Express-objava. And after that, till 2012, he switched 5 companies and then started working as a Freelancer for approximately 4 years and 6 months.
In these 7 to 8 years, he worked as a system administrator, senior customer service manager, digital specialist, service support engineer, and junior-front end developer.
In 2016 he again joined SOTNIK as a Search Engine Optimization Specialist and then joined Boosta in 2018 as Senior Search Engine Optimization Specialist.
Till 2018 he has explored a lot of fields and tried different work, which always adds to his knowledge. In 2020 he finally joined SE Ranking as a Head of SEO and started working with the team for mutual growth.
What can we learn through Kolesnikov Ihor?
As an SEO Professional, one has to learn a lot because the entire system working on online platforms for a specific company is indirectly or directly depends on the strategies of SEO professionals.
Hence, the growth is directly proportional to the correct strategies and the knowledge of the person. We can learn the following things from:
- How to find the keywords with high authority and value on search engines. The keyword needs to be more precise so that it can help your page to get ranked on the search engine.
- If you are a start-up on an online platform, then don’t try to compete with pre-established big domains on the search engine. Instead, try to rank yourself through those who have less authority. One can’t compete with the expert through strong; hence, gaining knowledge is necessary.
- Apart from on-page SEO, Off-page SEO also carries value and helps to build the authority of your site. One has to create quality backlinks from high-authority websites to redirect the traffic on their site.
- SEO takes time, and one has to understand it. There are many people who want to get quick results and end-up with short-term results. Therefore, if you want to get long-term results, then work and keep patience.
- On-Page SEO
- Off-Page SEO
- Technical SEO
One can start learning SEO techniques through basic On-Page SEO, which is easy and reliable for any platform. After that, move forward to learn the Off-Page SEO and creating backlinks for the platform.
Technical SEO is a part of Off-Page SEO and On-Page SEO, where you have to do everything more precisely, which includes deep research. An SEO expert knows everything about SEO strategies like Kolesnikov Ihor does.
Therefore, there are a lot of things that we can learn from Kolesnikov Ihor to achieve great results. He gets his master’s degree in Marketing from Kyiv National Economics University. One can connect with him on various social platforms and follow his work ethic.
For more details, you cans search about him on search engines. SEO is the king of the industry, and after 5-years, every big and small company would be beating each other through their SEO Techniques. The more you have the knowledge, and the more you do practice, you will be able to as an expert.