Mon, Apr-2024

Guidelines for Writing an Effective Press Release


Heading (Headline) and Summary
  • Headline should be relevant to the PR's content
  • Headline must be recent and important to be announced. In short, it should be newsworthy.
  • Headline should be under 80 characters and include active verb and subject.
  • Summary of PR should be a reflection of the press release's content.
  • Do not use any exact paragraph as a summary.
  • Summary should not be too long; it should be two to three sentences long.
Format of Press Release
  • The word count of your press release should be between 400 to 800 words.
  • The image size should not be more than 200KB.
  • Only one image per press release is allowed in jpg, png or gif format only.
  • Only embedded videos are allowed. Make sure the video is embedded correctly in the press release.
  • PR should have a relevant news angle such as announcing something new.
  • Press release written as an advertisement or a sales letter will not be approved.
  • Impartial tone should be used throughout the press release.
  • Use Capital and Small letters appropriately.
  • Don't ask the question(s) within your PR.
  • Avoid adding any markup languages such as JavaScript in your PR. For instance or ; ONLY links () are allowed.
  • Use spacing properly.
  • Ensure you insert properly formatted links.
  • Ensure PR is formatted properly; for example, do not add double space, use proper punctuation marks and symbols.
  • > The ratio of hyperlinks to words is 1 link per 300 words means maximum 3 Links are allowed in a single article/PR post.
  • Include original quote that someone has actually said in the past.
  • Your PR should not include links or references to illegal material, profane language or sexually explicit material.
  • PR should not have written to harm or take personal revenge against a group or a person.
  • Avoid using SPAM words. Any such words will be filtered out by filters and should be refrained.
  • Avoid using email id within the body of the PR.
  • Include actual contact information where users can reach to you.
  • Include the place from where the PR originates.
  • PR's content should be free of grammatical and spelling errors.
  • Avoid using symbols and special characters in the headline like © or ™ etc.
Guidelines for PR Content
  • Your content should have an impartial tone throughout the complete press release.
  • Avoid making any spelling and grammatical errors.
  • Avoid writing PR like an Article, Sales letter or an advertisement.
  • Don't use spam words in PR.
  • HeraldKeeper does not publish PR related to lawsuits and with negative connotations.
  • HeraldKeeper does not accept duplicate press releases.
  • HeraldKeeper does not publish press releases which promote illegal news or content.
  • HeraldKeeper does not publish press releases with only opinionative content.
  • HeraldKeeper does not accept PRs which promote dating items, explicit content, escort, sexual enhancement supplements and other products.
  • HeraldKeeper does not publish content that promotes firearms, weaponry, and armory.
  • HeraldKeeper does not accept press releases that seek publicity for pay day, mortgage, short-term or long-term loan services and cash.
  • HeraldKeeper does not promote press releases that include political or radical opinion/view.
  • HeraldKeeper does not publish releases related to a government board, ministries, policies, agencies, offices, administrations, departments and others.
  • HeraldKeeper does not publish content related to a radical religious view.
  • HeraldKeeper does not promote releases with intent to defame or harm any person or group.
  • HeraldKeeper does not distribute PRs containing unauthorized stock ticker symbols.
  • HeraldKeeper does not accept releases on topics related to drugs, tobacco, alcohol, e-cigs, raspberry ketones, Kratom, HCG, Garcinia Cambogia, and other related items.
  • HeraldKeeper does not promote releases related to Gambling, Casinos, Betting etc.
  • HeraldKeeper does not accept PRs that proclaims bonus, discounts, price cuts, coupon codes, sales, or anything related to the direct or indirect promotion of advertorials or services/products.
  • HeraldKeeper does not promote topics related to illegal device rooting, unlocking or jail-breaking of devices.
  • HeraldKeeper does not accept PRS on affiliate product reviews or trials that are promotional.
  • HeraldKeeper does not accept releases that are written as an article and are not news worthy.
  • HeraldKeeper does not accept press release announcing the launch of a new website, blog posts or other content.
  • HeraldKeeper does not publish content that promotes body modification and cosmetics.
  • HeraldKeeper does not publish topics such as pirated software, APK, cracks, and others.
Disclaimer: The HeraldKeeper team has the right to publish, discard or delete part or all the published/submitted documents, if it is inappropriate/irrelevant to be published without any prior notice. The decision by the HeraldKeeper shall be ULTIMATE and cannot be questioned.