Market Research Future (MRFR) expects the subscriber data management market 2020 to touch USD 5 billion by 2023. MRFR also anticipates the market to procure a CAGR of 15% from 2018 to 2023 (evaluation period). We will provide COVID-19 impact analysis with the report, offering detailed market developments following the coronavirus disease outbreak.
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Key Industry Firms
The key industry firms include Openwave Mobility Inc. (US), Oracle Corporation (US), Computaris International Ltd (UK), Cisco Systems (US), ZTE Corporation (China), Amdocs Inc. (US), Huawei Technologies Co. Ltd (China), Hewlett Packard Enterprise (HPE) Company (US), Nokia Corporation (Finland), Procera Networks Inc. (US), to name a few.
Top Drivers and Key Barriers
The COVID-19 outbreak has deterred the world economic growth, leading to a global lockdown and travel bans, which in turn led to a drop in subscriptions including flight-related and hotel membership services. Despite the COVID-19 impact on operations and supply chains, the subscription data management market has proven to be quite resilient. Subscription businesses are apparently on an upward trajectory since SARS-CoV-2, the revenue for the leading brands remains intact due to the customer loyalty that they have built throughout the years. The surge in digital news and media, OTT video streaming, communications software and e-learning following the novel coronavirus has been astonishing and can emerge as one of the reasons for the accelerated growth of the subscriber data management market.
With people stuck at home, entertainment-based streaming services have spiked with many of these offering a longer period of free trial to attract more consumers, which generates high subscriber data. Since the advent of COVID-19, the demand for up-to-date news update has soared exponentially, leading to higher sign-ups in terms of subscriptions. Also, since the lockdown imposed and the closing down of educational institutes following the pandemic, students are increasingly opting for digital offerings that can help them continue with their class, thereby giving a significant boost to the subscriber data management market.
The market growth has also been bolstered by the rising number of smartphone users as well as mobile devices, rising trend of NFV/network function virtualization and IP systems, and the surge in the number of subscribers demanding for LTE and VoLTE technologies. Moving forward, collaborations and partnerships seem to be the most common growth strategies taken up by the renowned players to boost their profits and market position.
For instance, in June 2020, Mavenir collaborated with Deutsche Telekom to test its containerized 5G Core solution to facilitate catering to higher number of subscribers. With this boost in the capabilities of the web-scale technologies, companies aim to offer operators the capacity to support a higher number of 5G subscribers as well as the existing 4G subscribers.
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The subscriber data management industry can be considered in terms of solution, network type, deployment model, organization size and application.
The primary solutions described in the study include identity repository, user data repository, network congestion analysis and equipment identity register.
The key network types mentioned in the report are mobile network as well as fixed-line network.
The deployment model-based sections discussed in the market study can be on-cloud as well as on-premise.
The ranges given in the report, depending on the organization size, include SMEs/small-medium enterprise along with large enterprises.
The application areas included in the report are home subscriber server, home location register, revenue assurance and proxy solution.
The subscriber data management market size has been carefully appraised in the MRFR report, with respect to Europe, Asia Pacific/APAC, North America, and the rest of the world/RoW, for a better understanding of the growth prospects.
North America can be the biggest market for subscriber data management as the region is known for its fast adoption rate of advanced technologies as well as the widespread presence of globally known companies, especially across Canada and the United States. The sharp rise in cyber-attacks that includes phishing of subscriber identity has boosted the growth of subscriber identity management in the region, in addition to the rising use of VoLTE as well as cloud-based monetization solutions.
Thanks to the high concentration of a huge number of telecom operators as well as subscribers, the APAC market could soon procure the fastest growth rate. Subscriber data management services are in great demand here due to the increasing number of partnerships between SDM providers as well as the telecom operators. To illustrate, in June 2020, China Telecom entered a partnership with Nokia to leverage its core networking products made for 5G. The partnership includes ION products, multiple Nokia Software, User Plane, Session Management Functions and Unified Data Management.
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