MySmarty International ( מייסמארטי), a startup company which started its way 3 years ago as a digital platform, presented to the world the first search engine for merchants which connects customers directly to their favorite business through chat system. The uniqueness of their system is that its built is based on blockchain technology.
MySmarty is looking to raise US$100 million in an initial coin offering (ICO). MySmarty( מיי סמארטי ) had already raised 5$ million in an offline token round which also help to build My Smarty’s community what supposed to assist it opted second round token sale.
“We could have raised VC funding, but we decided to issue a token”, Said MySmarty CEO and co-founder Sagiv Koren ( שגיב קורן ) “We knew we needed to raise a big round after we found our business model, that will help us create a network effect which has already began in Israel”, says Koren.
The ICO will see the introduction of MSC. MySmarty ( מייסמארטי) said the token will incentivize communities to engage and consume smarter.
MSC will also enable several new utilities such as direct chat between clients to businesses, secure payments, smart contract, digital wallet,lending services and KYC – functionalities that will be added into the ecosystem over time, the company said.
“With the new model, users of MySmarty digital wallet will be able to make purchases and enjoy the added value of being rewarded for their feedbacks” explained Koren.
Founded in 2015, MySmarty uses blockchain technology to create digital platform which allow any merchant to claim his business page, build a followers community, offer discounts and hot offers, build direct campaigns and advertise directly to his customers phone, accept digital payments and many more unique options. MySmarty Local Wallet, introduced to its six member communities since January 2017, provides users access to be the closest digital equivalent of physical cash. The app allows them to connect, discover new shops and trade with their peers.
“If I search for a business in Google, I will need to call him or to arrive there in order to ask a question or to make a purchase” explained Koren. “In Messenger or through many chat apps I will need to search for a specific business in order to open a chat conversation, as all of them are pointed to be C2C systems. MySmartyis actually the first search engine for merchants which provides direct communication through C2B chat system. Our chat system is connected to a boot system which we developed for business owners and allow them to offer goods or services for purchase all based on blockchain tech what will ensure 100% confidentiality when costumer will shop through our sophisticated system”, he smiles.
MySmarty will represent an index value of all existing merchants for every community issued on its network which already exist now in Israel, Netherlands, Romania, Bulgaria , Spain and Palestinian territory.
You can visit their site at: www.mysmarty.io
MySmarty said the capital raised through the ICO will help it bolster its efforts to expand to new communities, with plans to expand to new countries in the near term, including the U.S.
MySmarty’s existing investors include Vox Ventures, Beta Ventures, but also Ron Simon the former CEO of DEA risk found. Simon, former Uber’s political strategist, has committed to participate in the token pre-sale as an independent entrepreneur.