The European beer market is estimated to grow at a CAGR of 2.2% during the forecast period. In 2018, the European beer industry was valued at $115.2 billion and estimated to reach $132.9 billion in 2025. Europe is one of the major producers and consumers of alcoholic beverages globally. As per the WHO, in 2016, an average of 170 grams per capita of alcohol is consumed per week in Europe. Men consume 18.3 liters of pure alcohol in a week whereas women consume 4.7 liters of alcohol in a week. Around 72% of the population reported that they had consumed alcohol in the last 12 months (83.3% men and 61.4% women).
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The key players that are active in the market include Carlsberg A/S, Diageo PLC, Suntory Holdings Ltd., and Anheuser-Busch InBev SA/NV. These players adopt various strategies in order to remain competitive in the European market.
Currently, there is a wide range of flavors available for use in spirits, beer, cider and wine. Furthermore, the European beer market consists of several players that are manufacturing and marketing various types of alcoholic beverages to cater to a wide range of customers from around the globe.
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Some of the strategies followed by market players include mergers and acquisitions, product offering expansion, geographical expansion, and partnerships and collaborations. For instance, In May 2019, Asahi group Holding ltd., announce that Asahi Europe, Ltd. a subsidiary of Asahi completed the acquisition of the premium beer and cider business of Fuller, Smith and Turner PLC that operates pubs, hotel, and premium beer and cider business. With this acquisition, the company has expanded its current product line.
European Beer Market Segmentation
European Beer Market by Type
European Beer Market by Category
· Regular Beer
· Premium Beer
European Beer Market by Packaging Type
· Glass Bottles
· Others (Plastic Bottles)
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