Global COVID-19 Pandemic Impact on Detox Drinks Market 2020 is set to advance at a significant rate over the forecast period (2020 to 2023), reveals Market Research Future (MRFR). We will provide COVID-19 impact analysis with the report, along with all the extensive key developments in the market post the coronavirus disease outbreak.
Growth Boosters and Deterrents
The COVID-19 outbreak has put a halt on discretionary spending across the globe, with consumers now more inclined towards safe and health boosting products. Products with reduced risk of SARS-CoV-2 contamination due to the use of automation and extended shelf lives stand out in the market. Therefore, detox drinks have been able to maintain a strong demand despite the novel coronavirus. An increasing number of brands, as a result of the rapid escalation of the pandemic, are focusing on fortifying their supply chains with greater emphasis on E-commerce channels. Companies are leveraging the online platform since the worldwide lockdown, to maintain the sales of detox drinks among consumers and remain competitive in this fraught business environment.
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Detoxification is a health measure that is rapidly being adopted by consumers who desire to boost their body functions and eliminate toxins. The rising interest in boosting digestion, immune system, and the functions of the organs among people has favored the sales of detox drinks in recent years. The alarming rise in cases of drug abuse and addiction, especially among the youth has led to a greater demand for detox drinks and can be a lucrative opportunity for the leading vendors. The mounting popularity of these drinks in view of the rising health consciousness among people in Middle East, Africa and Asia Pacific can also emerge as a huge opportunity for international companies in the following years.
Manufacturers primarily focus on boosting their product sales by expanding their offerings or by building new manufacturing plants across regions. Intensifying competition and the resultant increase in the number of product launches can be favorable for the global Detox Drinks Industry over the next few years. For reference, in September 2020, Pukka Herbs launched Relax Gift Box of teas made of completely organic flowers, herbs and spices such as rose petals, chamomile, marigold, vanilla pod and lavender.
Global COVID-19 Pandemic Impact on Detox Drinks Market leaders studied in the report include Hain Celestial (US), Terranova Synergistic Nutrition (UK), Raw Generation (New Jersey), Jus By Julie (New York), Pukka Herbs (UK), Project Juice (California), Dr Stuart’s (UK), Temple Turmeric (New York), Suja Life, LLC (US), to mention a few.
Detox drinks industry can be dissected based on product type, category, packaging type and distribution channel.
The product types available in the COVID-19 Pandemic Impact on Detox Drinks Market are juice, water, tea & coffee, smoothie, and more.
Organic and conventional are the primary categories specified in the report.
Depending on packaging type, the market caters to pouches & sachets, bottles, and others.
Some of the key distribution channels in the market are store based as well as non-store based. The store-based sections are convenience stores, hypermarkets & supermarkets, and others.
Detox drinks industry has been geographically distributed into Europe, North America, Asia Pacific/APAC, and RoW or the rest of the world.
North America could possibly emerge as the market leader in the coming years, given the high demand for various detox drinks and the robust presence of highly reputed firms in the region. Another factor that works in the market’s favor is the escalating consumer preference for healthy beverages in view of the surging illnesses and the rising prevalence of sedentary lifestyle. Organic and natural detox drinks enjoy strong demand in the region, especially across the United States owing to the growing awareness about the toxic effects of artificial ingredients. Sensing the huge opportunity that lies in the region, manufacturers are boosting their R&D spending to bolster their product portfolio and cater to a higher number of consumers.
The APAC market for detox drinks is set to progress at the fastest rate, thanks to consumers’ surging per capita income, soaring preference for ready-to-drink beverages, and the prominence of inactive lifestyle among people. The region also notes a high number of collaborations and agreements between competitors, who are launching new and improved products that aim to boost the general well-being of the consumer. For instance, in September 2020, Suja launched a new range of detox juices, collaborating with Whole Foods Market. The latest Elevated Nutrients range includes seven detox beverages made with minerals, functional ingredients, and vitamins. These drinks offer detoxification, energy and immunity benefits.
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NOTE: Our Team of Researchers are Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.