Covid-19 Impact on Global Functional Food Market 2020 Key Players, Trends, Sales, Supply, Analysis and Forecast 2026

Functional Food Market:

WiseGuyReports.com adds “Global Functional Food Market Size, Status and Forecast 2020-2030” reports to its database.

Executive Summary

The global functional food market is expected decline from $174.6 billion in 2019 and to $169.5 billion in 2020 at a compound annual growth rate (CAGR) of -2.9%. The decline is mainly due to economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it. The market is then expected to recover and reach $209.9 billion in 2023 at CAGR of 7.4%.

The functional food market consists of sales of functional food and related services. Functional food is highly nutritious and is associated with many health benefits. The benefits include prevention against nutrition deficiencies, protection against diseases, improved cholesterol levels, lower blood pressure, and promote proper growth & development.

Asia Pacific was the largest region in the functional foods market in 2019.

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Key players dealing in the functional food market are increasingly focusing on new product developments and company expansion in order to meet the rising demand from the consumers. For instance, in September 2019, Tyson Foods Inc. announced the launch of its new brand Pact Snack Bites, a line of functional refrigerated protein snacks. Pack Snacks Bites are produced with fruits, nuts, and functional ingredients such as probiotic cultures, turmeric, kombucha, matcha, collagen protein, and prebiotic fiber.

The functional foods market covered in this report is segmented by product type into bakery & cereals, dairy products, meat, fish & eggs, soy products, fats & oils, others. It is also segmented by ingredients into carotenoids, dietary fibers, fatty acids, minerals, prebiotics & probiotics, vitamins, others and by application into sports nutrition, weight management, immunity, digestive health, clinical nutrition, cardio health, others.

The higher price of functional food products attributing to the inclusion of healthier or natural ingredients is to limit the growth of the functional food market. The functional foods are sold at higher prices and holds larger profit margins than conventional food. The price of functional food is considerably 30 to 500% above similar conventional foods. Thus, the higher prices of functional food are to act as a major restraint for the growth of the functional food market over the forthcoming years.

In June 2019, Mars, an American manufacturer of pet food, confectionery, and other foods, signed an agreement to acquire a majority stake in Foodspring, a German functional food & beverage company. Foodspring was founded in 2013 and is the fastest-growing targeted nutritional business in Europe. The product portfolio of food spring includes protein supplements, snacks, bars, shakes, porridge, and muesli.

The increasing number of diseases is shifting consumer’s focus on healthy eating, which in turn, is projected to boost the demand for functional foods. Functional food provides the human body with healthy nutrition, vitamins & minerals, and reduce the risk of diseases. According to the Centre for Disease Control and Prevention, heart disease is a leading case of death in the USA and about 6,47, 000 Americans die from heart disease every year, which is one of every 4 deaths. Therefore, the increasing number of cardiovascular and other diseases across the globe is anticipated to generate higher demand for a healthy diet, which in turn, is likely to propel the revenues for the functional food market over the forecast period.

Major players in the functional food market are Unilever, BNL Food Group, Dean Foods, The Coca-Cola Company, Arla Foods, Abbott Laboratories, PepsiCo Inc., Kraft Foods Inc., and Nestle.

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NOTE : Our team is studying Covid19 and its impact on various industry verticals and wherever required we will be considering covid19 footprints for a better analysis of markets and industries. Cordially get in touch for more details.

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