The US beer market is estimated to grow at a CAGR of around 2% during the forecast period. The growing demand for premium/super premium alcoholic beverages among consumers is also contributing significantly to market growth. Beam Suntory, Inc., James Burrough, Ltd., and Bacardi, Ltd., are considered among premium alcoholic beverage manufacturers.
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The presence of key players including Pabst Brewing Co., Brown-Forman Corp., The Boston Beer Company, Inc., Molson Coors Brewing Co., and Constellation Brands, Inc.
The current state of online sales for alcoholic beverages creates ample opportunity for the growth of the US beer market in the near future. According to Rabobank, the online sales of alcoholic beverages in the US in 2017 reached $1.7 billion, which in 2018 rose around 49% to $2.4 billion. This growth within online channels is dwarfing that of brick-and-mortar retail. Opening up an online sales channel would bring many benefits to the wine and spirits providers.
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The US beer market is segmented on the basis of type, category, and packaging. Based on type, the us beer market is segmented into lager, ale, and others. Based on category, the market is segmented into regular beer and premium beer. Based on packaging type, the market is segmented into glass bottles, cans, and others (plastic bottles).
among others is expected to make a considerable contribution to the growth of the market. To remain competitive in the beer market these major market players are carving out territories for themselves while operating lager and their competitors. Further, these players are making the constant focus on new beer launches to remain competitive in the market.
US Beer Market Segmentation
US Beer Market by Type
US Beer Market by Category
· Regular Beer
· Premium Beer
US Beer Market by Packaging Type
· Glass Bottles
· Others (Plastic Bottles)
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