A tablet computer commonly referred as tablet is a mobile device with operating system and touchscreen display, processing circuitry and rechargeable battery in a single, thin, and flat package. Tablets are seldom offered with a stylus or pen to operate it. These tablets are enabled with mobile operating systems and features in the tablet are same as personal computer and smartphones. Moreover, growing adoption of tablet in sectors such as IT, healthcare, education, retail, and media & entertainment are further expected to aid in growth of the market during the forecasted period.
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Market Dynamics- Drivers
Growing adoption of BYOD trend to drive growth of the market
Increasing adoption of BYOD is expected to drive growth of the global tablet market during the forecast period. Growing concern of organizations towards improving employee productivity is the major factor boosting the adoption BYOD trend in organizations in various sectors. For instance, according to the Coherent Market Insights’ analysis, 2017, in the U.S. around 65% of the organizations including in banking, healthcare, and IT sectors have adopted this trend wherein, employees use their personal devices in workplace. Thus, the use of portable devices such as mobiles, tablets, and others in workplace has aided in improving productivity of the employee. Therefore, increasing usage of personal devices in the workplace is expected to propel the global tablet market growth over the forecast period
Market Dynamics- Restraints
High prices of tablet is one of the major challenges for growth of the market
High prices of tablets is the major factor restraining the global tablet market growth. Prices of tablet vary with operating systems and features provided in it. This factor is expected to reduce adoption of tablet by consumers for their personal use as other options are available in the market, which are more cost effective such as PCs, desktops, and others. Moreover, high replacement cost of tablet, once it gets damaged is another factor hampering growth of the market.
On the basis of product type, rugged segment is expected to exhibit the highest CAGR during the forecast period
On the basis of product type, rugged segment is expected to register the highest CAGR during the forecast period. This is growth is attributed to long battery life provided by rugged tablet, which in turn helps consumers to carry such type of tablet for longer distance. Moreover, features such as reinforced screens that protect the tablet from cracking is expected to drive the segment growth in the near future. This features will help in saving the replacement cost for the consumers. Hence, this factor will help in propelling growth of rugged segment during the forecast period.
Rising demand for detachable tablet is one of the key trends in the global tablet market
Increasing demand for detachable tablet is one of key trends in the tablet market. For instance, according to the Coherent Market Insights’ analysis, the shipments of detachable tablet was valued at US$ 21.4 million in 2016 and it is projected to reach up to US$ 56.1 million by 2021. The benefits of detachable tablet are, it is smaller in size, light weighted, and entirely free from keyboard. This factor allows user to replace their convertible tablet with detachable tablet as it easy to carry during travelling. Hence, this factor will help in increasing demand for detachable tablets during the forecasted period.
Global Tablet Market: Taxonomy
On the basis of product type, the global tablet market is classified into:
- Hybrid Tablet
- Convertible Tablet
- Slate Tablet
- Rugged Tablet
On the basis of price range, the global tablet market is classified into:
On the basis of Operating System, the global tablet market is classified into:
- Android Tablet
- IOS Tablet
- Windows Tablet
On the basis of Screen Size, the global tablet market is classified into:
- Below 7.9 inches
- 9 inches
- Above 11 inches
On the basis of regions, the global tablet market is classified into:
- North America
- Asia Pacific
- Latin America
- Middle East
Global Tablet Market: Regional Insights
On the basis of region, the global tablet market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. Among regions, North America accounted for the largest market share in the global tablet market in 2016. This is owing to growing number of internet users in this region. For instance, according to the Coherent Market Insights’ analysis, in 2016, in the U.S., the number of internet users was 263.9 million, which increased to 275.4 million in 2017. Increasing number of internet users will proportionally demand for portable devices to perform various activities over the network. Hence, this factor is expected to drive the regional market in the near future
Global Tablet Market: Key Players
Major players operating in the global tablet market are Apple, Inc., Samsung Group, ASUS Tek Computer Inc., and Lenovo Group Ltd. The other prominent players are, Acer, Inc., BlackBerry, Google LLC, Huawei Technologies Co., Ltd, Motorola LLC, and Microsoft Corporation. Major players in the market are focused on various growth strategies such as new product launches, in order to gain the competitive edge in the market. For instance, in June 2017, Apple launched the iPad Pro, with the 10.5-inch and 12.9-inch models. This models is based on advanced display, which in turn enhances the customer’s experiences. This advanced display was inbuilt with the ProMotion technology, which provides high performance, as it is inbuilt with the new A10X Fusion chip.
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Global Tablet Market: Key Developments
In March 2019, Getac Technology Corp., one of the leading rugged computer providers, announced the launch of its new K120-ANSI and K120-Ex fully-rugged tablets. The K120-ANSI and K120-Ex combine the features of Getac’s K120 tablet with anti-explosive, intrinsic safety technology that fully complies with stringent US and EU regulations that govern certification of products for hazardous locations.
In May 2019, Fujitsu Limited and Fujitsu Client Computing Limited announced the launch of its four Fujitsu Notebook LIFEBOOK models from two product series and three Fujitsu Tablet ARROWS Tab models of Windows tablets which include the latest CPUs and other innovative features.
In July 2019, Wacom announced a launch of its new Wacom Cintiq 22, its new entry-level 21.5-inch pen tablet.
In August 2019, Samsung, a South Korean multinational conglomerate, announced a launch of its “Galaxy Tab S6 tablet” with advanced specs which includes a powerful Snapdragon 855 chipset, redesigned S Pen and in-display fingerprint sensor.
In August 2019, Lenovo, Chinese tech giant, announced a launch of its two new budget Android tablets, Lenovo Tab M8 and the Lenovo Tab M7, at IFA 2019 trade show.
In September 2019, Huawei Consumer Business Group India announced a launch of its latest tablet “Huawei MediaPad M5 lite” for Rs. 21,990 in India.