Sports Sponsorship Statistics and Market Size
- Sports Sponsorship Market is valued at USD 55 Billion in 2018
- Sports Sponsorship Market Expected to reach USD 86.60 Billion by 2025
- Sports Sponsorship Industry the CAGR of 6.72% over the forecast period.
- Sponsorship also benefits the athletes and the brand’s employees. (Source: visua.com)
- Social media and sports are compatible. (Source: visua.com)
Scope of Sports Sponsorship
Sports Sponsorship is a powerful and impactful marketing technique. It consists of the suggestion between a company (sponsor) and a sports club or event (sponsee). A popular example is a brand logo printed in team’s jersey. Visibility and media exposure are guaranteed. Also, it gives the user a chance to stand out and differentiate. Sports sponsorship has witnessed a lucrative growth as more money been put into marketing with athletes, sports team, or sporting events. In times of advertising message overloads, sport offers something extremely valuable: real emotions. In connection with the digital possibilities, enormous opportunities arise for global players as well as small start-ups. Nowadays, sponsorship accounts for an enormous portion of the sports business industry. Sports organizations rely on sponsors to provide funds, products, and services, which ultimately drive profitability for all parties involved.
Sports Sponsorship Companies
- Nike, Inc.
- THE COCA-COLA COMPANY
Key Market Segments:
By Type Analysis:
• Digital activation
• Club and venue activation
By Application Analysis:
• Competition Sponsorship
• Training Sponsorship
• North America
o Rest of Europe
o South Korea
o Rest of Asia-Pacific
o Latin America
o Middle East
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