North American Beer Market Industry Challenges, Business Overview and Forecast Research Study 2019 – 2025

The North American beer market is estimated to grow at a CAGR of 1.8% during the forecast period. The beer industry in North America valued at $119.7 billion in 2018 and is estimated to reach $134.5 billion in 2025. Beer is the most common alcoholic beverage, consumed across the globe. The introduction of new ingredients and innovative flavors in craft beers has also attracted consumers from around the globe. Additionally, the growing demand in emerging economies such as China and India are also contributing to the growing beer market. The increased demand for craft beer, premium brands, and imported brands of the beer are significantly contributing to the growth of the North American beer market.

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The presence of key players including Pabst Brewing Co., Brown-Forman Corp., The Boston Beer Company, Inc., Molson Coors Brewing Co., and Constellation Brands, Inc.

In Canada, the consumption of beer is maximum with around 45% of the total consumption followed by wine and spirit. There is excise duty on wine, beer, and spirit in the country. According to WHO, nearly 35.5% of the people are abstainers in the country with 12.2% lifetime abstainers; whereas 23.3% had not drink alcoholic beverages from last 12 months. There is a legal binding regulation on alcohol advertising in the country.

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among others is expected to make a considerable contribution to the growth of the North American beer market. To remain competitive in the beer market these major market players are carving out territories for themselves while operating lager and their competitors. Further, these players are making the constant focus on new beer launches to remain competitive in the market.

North American Beer Market Segmentation

North American Beer Market by Type

·         Lager

·         Ale

·         Others

North American Beer Market by Category

·         Regular Beer

·         Premium Beer

North American Beer Market by Packaging Type

·         Glass Bottles

·         Cans

·         Others (Plastic Bottles)

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