Aims to modernize online beauty shopping with a focus on personalization.
According to the brand, MIRA BEAUTY reaches millions of beauty shoppers weekly; counts over 100,000 products from more than 3,000 brands; and translates over 10 million product pages, authentic reviews, photos and videos into one clear, simple, and personalized shopping experience. Launched last October, MiraBeauty.com’s collective, retailer-agnostic and transparent approach to online beauty shopping has made it a company to watch in the rapidly evolving global cosmetics and skincare industry.
With this latest round of seed funding, Jay Hack, co-founder and CEO, said the company is focused on taking a verticalized approach to beauty shopping in collaboration with its customers: “Our belief is that beauty should be a celebration of personal choice. We designed MIRA BEAUTY to improve the accuracy and relevance of beauty product searches and recommendations per individual. Beauty consumers increasingly want to interact with brands and purchase products online in a way that feels authentic, frictionless and collaborative, and today’s specialty retailers, direct-to-consumer stores and marketplaces are ill-equipped to retrofit their businesses to this new reality. We are thrilled to partner with 14W, Unilever and other like-minded investors who have track records of backing market-leading innovations.”
“This round of funding is the result of impressive business fundamentals for MIRA BEAUTY, and it will help further the company’s mission to impart the knowledge and experiences of the beauty community,” said Stephen Willson, investment director at Unilever Ventures, the venture capital and private equity arm of Unilever. “Mira Beauty is well-positioned to deliver cutting-edge technology to beauty e-commerce, alongside more simplicity and transparency.”
As part of the company’s effort to boost its digital roadmap and streamline e-commerce operations, MIRA BEAUTY also announced that its beta app will entirely be phased out and merged into the redesigned website. The brand says it has unified the two experiences together under a “bolder and more contemporary visual identity.”
“We know our guests love the app, and we are bringing what has made the app a success to the website, as well as a brand experience that celebrates self-confidence and diversity,” said Brandon Garcia, co-founder and COO of MIRA BEAUTY. “With something as inspiring as beauty, we’re making it easier than ever to shop for skincare and cosmetic products that work for you — shopping for beauty should be an empowering moment.”