The Indian beer market is expected to grow at a CAGR of more than 4% during the forecast period. The factors contributing to the market growth include increasing demand for alcoholic beverages in the country due to their huge population base, growing consumption of alcohol by the young generation, and rising disposable income. The changing social norms and the growing acceptability of alcohol have led to high and regular alcohol consumption among people in the region.
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The major players operating in the Indian beer market include United Breweries, Carlsberg and Anheuser-Busch InBev and other players include Molson Coors, Mohan Meakin, White Rhino, B9 Beverages Pvt Ltd., Arbor Brewing Company India, Gateway Brewing Company and others.
The growing alcohol consumption in the country is one of the major factors that contribute to market growth. According to the WHO, the recorded alcohol per capita (15+) consumption was 2.7 liters in 2010 that increased to 3.0 liters in 2016. Additionally, unrecorded alcohol per capita (15+) consumption was 1.5 liters in 2010 that further increased to 2.6 liters in 2016 and is projected to increase in the near future that increases the demand for alcoholic beverages in the country.
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These companies adopt various strategies in order to stay competitive in the market for instance, in May 2018, the company launched iconic Dutch beer brand AMSTEL, a new International super-premium strong beer in the Indian market. AMSTEL is a slow-brewed and extra matured lager and is consumed in more than 100 countries across the globe. AMSTEL is available in 650 ml bottles and 500 ml cans in green, red and golden colors.
Indian Beer Market Segmentation
Indian Beer Market by Type
Indian Beer Market by Category
· Regular Beer
· Premium Beer
Indian Beer Market by Packaging Type
· Glass Bottles
· Others (Plastic Bottles)
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