Floriculture, or flower farming, is a discipline of horticulture that focuses on cultivation and management of flowering, ornamental, and foliage plants or indoor plants for gardens and floristry that comprise floral industry. Floriculture focuses on understanding and improving all aspects of bud and flower growth, which include grow-room requirements, budding & grafting, greenhouse needs, plant nutrition, irrigation, pest management, rearing new cultivars/strains, and marketing & selling them as raw material that has application in pharmaceutical and cosmetics & personal care sector.
Increasing awareness about green living and healthy lifestyle, growing urbanization, rising disposable income, and regulatory efforts to alleviate pollution are some of the prime factors that are expected to propel growth of the global consumer floriculture market over the forecast period. For instance, according to the United Nations’ World Urbanization Prospects 2018, 55% of the global population resides in urban area, which is expected to increase by 68% in 2050.
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Among regions, Asia Pacific is expected to witness significant growth over the forecast period, owing to rapid urbanization and rising disposable income in the region. Governments of different countries of the region are focused on developing green walls, urban jungles, and new parks through urban renewal projects. For instance, according to the United Nations’ World Urbanization Prospects 2018, rising global population could add another 2.5 billion people to urban areas by 2050, with close to 70% of this increase is concentrated on Asia Pacific.
Increasing trading of flowers and plants in major regions such as Europe, North America, Asia Pacific, and others are expected to drive the market growth over the forecast period. For instance, according to the Rabobank’s report on floriculture, 2017, Europe and North America’s flower and plant purchase is expected to increase by 20% by 2027 with a market capitalization of US$ 37 billion in both regions.
In 2017, Dummen Orange acquired McHutchison and Vaughan’s Horticulture (U.S.-based wholesale plant brokerage firm). This helped Dummen Orange to expand its distribution network and strengthen its market presence in the U.S.
In June 2019, Dummen Orange entered into an agreement with Kordes Rosen (Germany-based breeder of cut, pot, and garden roses). Under this agreement, both the companies worked together in Dummen Oranges’ show garden of cut roses located in De Kwakel (The Netherlands) to offer consumers a wide variety of high quality cut roses.
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In May 2019, Syngenta Flowers Inc. entered into an agreement with Royal Van Zanten BV (a Netherland-based breeding company). Under the agreement, Syngenta Flowers cultivated Royal Van Zanten’s pot mums in the farms located in Florida, U.S. Furthermore, Syngenta Flowers exclusively sold Royal Van Zanten’s pot mums in the U.S. and Canada. This aided Syngenta Flowers to expand its product portfolio.
In May 2019, Selecta Klemm GmbH & Co. KG acquired La Villetta s.r.l. (Italy-based producer of carnation flowers). This acquisition helped Selecta One to expand its product portfolio in cut carnation category and also strengthen its market presence.
In May 2019, Syngenta Flowers Inc. entered into an agreement with Lazzeri Societa Agricola A.R.L (Italy-based producer of ornamental annual flowers). Under this agreement, Syngenta Flowers marketed and sold Lazzeri’s poinsettia varieties in the U.S. and Canada. This helped Syngenta Flowers to expand its product portfolio in poinsettia category.
Major players operating in the global consumer floriculture market include Flora Holland, Finlays, Syngenta Flowers, Dummen Orange, Washington Bulb, Select One, Karuturi, Four Seasons Quality, Flower International, Porta Nova, Arcadia Chrysanten, Wesselman Flowers, Germaco, Bredefleur, Ball Horticulture, Queens Group, Harvest Flower, Kariki, Carzen Flowers, Multiflora, and Arcangeli Giovanni & Figlio.
On the basis of product type, the global consumer floriculture market is segmented into:
• Cut Flowers
• Bedding Plants
• Potted Plants
• House Plants
On the basis of application, the global consumer floriculture market is segmented into:
• Personal Use
• Conference & Activities
On the basis of region, the global consumer floriculture market is segmented into:
• Asia Pacific
• North America
• South America
• Middle East and Africa
Other Related Report:
Floriculture Market Report, by Product Type (Cut Flowers, Pot Plants, Cut Foliage, Bedding Plants, and Others), by Application (Decoration and Industrial), and by Region (North America, Latin America, Asia Pacific, Europe, and Middle East & Africa) – Size, Share, Trends and Forecast 2019-2027
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