Global Mobile Marketing Market is valued approximately at USD 53 billion in 2018 and is anticipated to grow with a healthy growth rate of more than 30% over the forecast period 2019-2026. Mobile marketing is a type of multi-channel, digital marketing strategy which emphasized at achieving a certain type of audience on their tablets, smartphones or any other associated devices across websites,
The mobile market research report also encompasses an effective presentation of facts and figures related to study through bar graphs, pie charts, and infographic, covering 360-degree outlook of the market.
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Highlights from the report:
• The report provides an analysis of the product range of the mobile market
• Details regarding price trends and production volume are offered in the report.
• The report also mentions market share collected by each product in the mobile market, along with the production growth.
• The research report also involves industry concentration rate with reference to the raw materials.
• Appropriate price and sales in the mobile market along with the foreseeable growth trends for the mobile market is mentioned in the report.
• Distributors, major suppliers, changing price patterns and the supply chain of raw materials is highlighted in the report.
• Information related to the market share gained by each application, along with data of product consumption and estimated growth rate to be registered by each application is inculcated in the report.
• Manufacturing cost along with details of the labor costs is mentioned in the report.
• The study provides a thorough evaluation of the marketing strategy portfolio consisting several marketing channels that manufacturers implement to endorse their products.
• The report also offers data regarding the market position and marketing channel development trends. As per market position, the report also points on branding, pricing strategies, and target clientele.
Some major parameters were considered to forecast the current estimates of the Market:
• Market driving trends
• Predicted opportunities
• Challenges and restraints to be faced
• Technological developments
• Other developments, e.g. Infrastructural
• Consumer preferences
• Government regulations
• Consumer spending dynamics and trends
The research methodology adopted to analyze the market growth and related dynamics cover collection of raw data from credible data sources in both quantitative and qualitative form. The data collected is from paid sources and government organizations to evaluate the market size on the basis of various segments. Market engineering consist of both ‘bottom-up’ and ‘top-down’ approaches along with data triangulation models to derive the market forecast data over the forecast period.
The competitive analysis of leading market players is another notable feature of the mobile market report; it identifies direct or indirect competitors in the market. The report offers company profile of market players alongside product picture and it’s specifications, mobile market market plans, and technology adopted by them, future development plans. In addition, strength and weaknesses analysis of mobile market competitive firms gives competitive advantages so that the efficiency and the productivity of companies are improved.
Major market player included in this report are:
SAS Institute Inc.
The segmentation is used to decide the target market into smaller sections or segments like product type, application, and geographical regions to optimize marketing strategies, advertising technique and global as well as regional sales efforts of mobile market. The common characters are also being considered for segmentation such as global market share, common interests, worldwide demand and supply of Access Control devices. Moreover, the report compares the production value and growth rate of mobile market across different geographies.
By Enterprise Size:
Small & Medium Enterprises
Media & Entertainment
A comprehensive outline of the regional gamut
• The research report largely sections the regional landscape of this vertical. As per the report, the mobile market has established its presence across regions such as United States, China, European Union, Rest of World.
• The study comprises of details regarding the market share amassed by each region. Additionally, details about the growth prospects for all the regions specified in the
• The approximate growth rate to be recorded by each region throughout the forecast period has been correctly stated within the research report.
Table of content:
Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2017-2026 (USD Billion)
1.2.1. Mobile Marketing Market, by Solution, 2017-2026 (USD Billion)
1.2.2. Mobile Marketing Market, by Enterprise Size, 2017-2026 (USD Billion)
1.2.3. Mobile Marketing Market, by End-User, 2017-2026 (USD Billion)
1.2.4. Mobile Marketing Market, by Region, 2017-2026 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Mobile Marketing Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Mobile Marketing Market Dynamics
3.1. Mobile Marketing Market Impact Analysis (2018-2026)
3.1.1. Market Drivers
3.1.2. Market Challenges
3.1.3. Market Opportunities
Chapter 4. Global Mobile Marketing Market Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2016-2026)
4.2. PEST Analysis
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Mobile Marketing Market, by Solution
5.1. Market Snapshot
5.2. Global Mobile Marketing Market by Solution, Performance – Potential Analysis
5.3. Global Mobile Marketing Market Estimates & Forecasts by Solution 2016-2026 (USD Billion)
5.4. Mobile Marketing Market, Sub Segment Analysis
5.4.1. Mobile Web
5.4.3. Location-Based Marketing
5.4.4. QR Codes
Chapter 6. Global Mobile Marketing Market, by Enterprise Size
6.1. Market Snapshot
6.2. Global Mobile Marketing Market by Enterprise Size, Performance – Potential Analysis
6.3. Global Mobile Marketing Market Estimates & Forecasts by Enterprise Size, 2016-2026 (USD Billion)
6.4. Mobile Marketing Market, Sub Segment Analysis
6.4.1. Small & Medium Enterprises
6.4.2. Large Enterprises
Chapter 7. Global Mobile Marketing Market, by End-User
7.1. Market Snapshot
7.2. Global Mobile Marketing Market by End-User, Performance – Potential Analysis
7.3. Global Mobile Marketing Market Estimates & Forecasts by End-User, 2016-2026 (USD Billion)
7.4. Mobile Marketing Market, Sub Segment Analysis
7.4.2. Media & Entertainment
Chapter 8. Global Mobile Marketing Market, Regional Analysis
8.1. Mobile Marketing Market, Regional Market Snapshot
8.2. North America Mobile Marketing Market
8.2.1. U.S. Mobile Marketing Market
18.104.22.168. Solution breakdown estimates & forecasts, 2016-2026
22.214.171.124. Enterprise Size breakdown estimates & forecasts, 2016-2026
126.96.36.199. End-User breakdown estimates & forecasts, 2016-2026
8.2.2. Canada Mobile Marketing Market
8.3. Europe Mobile Marketing Market Snapshot
8.3.1. U.K. Mobile Marketing Market
8.3.2. Germany Mobile Marketing Market
8.3.3. Rest of Europe Mobile Marketing Market
8.4. Asia-Pacific Mobile Marketing Market Snapshot
8.4.1. China Mobile Marketing Market
8.4.2. India Mobile Marketing Market
8.4.3. Japan Mobile Marketing Market
8.4.4. Rest of Asia Pacific Mobile Marketing Market
8.5. Latin America Mobile Marketing Market Snapshot
8.5.1. Brazil Mobile Marketing Market
8.5.2. Mexico Mobile Marketing Market
8.6. Rest of The World Mobile Marketing Market
Chapter 9. Competitive Intelligence
9.1. Top Market Strategies
9.2. Company Profiles
9.2.1. IBM Corporation
188.8.131.52. Key Information
184.108.40.206. Financial (Subject To Data Availability)
220.127.116.11. Product Summary
18.104.22.168. Recent Developments
9.2.2. Google Inc.
9.2.4. Millennial Media
9.2.6. Amobee, Inc.
9.2.7. Flurry, Inc.
9.2.8. Oracle Corp.
9.2.9. SAS Institute Inc.
9.2.10. Chartboost, Inc.
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.3. Market Estimation
10.2. Research Attributes
10.3. Research Assumption
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