On the basis of regional analysis the market is segmented into North America, Europe, Asia-Pacific and Rest of the World. North America region is generating highest market share in the sentiment analytics market owing to better network infrastructure, digitization and higher technological implementation. Digitization in North America is mainly due to the invention of advanced technology and economies benefitting from it. North America region is leading due to presence of major players from the region in the sentiment analytics market. The implementation of sentiment analytics solution by both small and medium enterprises is increasing rapidly, especially one into retail & BFSI sector. The sentiment analytics is gaining demand as organization seek to improve their business growth by shifting from on-premise to cloud based. The initial low cost, saving amount spent on infrastructure, automatic sentiment upgrading and seamless integration is driving the market of cloud based sentiment analytics market.
Taste the market data and market information presented through more than 30 market data tables and figures spread over 100 numbers of pages of the project report. Avail the in-depth table of content TOC & market synopsis on “Sentiment Analytics Market Research Report -Forecast to 2023”.
Major Key Players
- Angoss Sentiment Corporation (Canada),
- Clarabridge (U.S.),
- IBM (U.S.),
- SAS Institute (U.S.),
- Aylien (Ireland),
- Com (U.S.),
- Crowdflower (U.S.),
- Brandwatch (U.K.),
- Twizoo (U.K.),
- Adoreboard (U.K.)
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Sentiment Analytics Market Segmentation
The sentiment analytics market has been segmented on the basis of deployment, service, organization size and vertical. The cloud based sentiment analytics solution provides search filters in terms of website traffic, most popular site and measure campaign performance. Cloud solution enable organization by providing drag and drop function and offers roll-based workflow. The study indicates that growing demand of digitally stored data and cloud computing is driving the on-premise deployment service.
Market Research Analysis:
The sentiment analytics market in North America region is growing due to high adoption of cloud solutions by enterprise and need to improve information governance in organizations. According to the study, the sentiment analytics market will show rapid growth in Europe region. Asia-Pacific market is estimated to be one of the fastest growing market as it is continuously investing into research and development of sentiment analytics market and growing analytics trends to attract more users is driving sentiment analytics market in the region. Increasing population, and growing IT landscape is boosting the market in the region. The region is witnessing high adoption of sentiment analytics tools by enterprises. Developing countries such as India and China are adopting sentiment analytics tools at large scale owing to high amount of data generation from numerous industries and the need to understand customers sentiment for better product development and efficient business operation is one of the prime factor that is boosting the market in the region. By vertical segment, BFSI and retail sector is driving the sentiment analytics market. The region is witnessing high growth in sentiment analytics market due to growing technological advancement in cloud, analytics and business intelligence.
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